Paani Puri launches in SOBO Mumbai

After months of anticipation – on 22nd April 2010 – the Paani Puri family saw the first collection of Paani Puri Clothing being launched at SOBO Mall in Tardeo.

 

We would like to thank actor Imran Khan and his fiancé Avantika for taking the time to come and attend the launch !  Despite his busy schedule Imran showed Paani Puri much love and support ! 

We’d also like to thank Shagun Shah and Kinjal Parikh of SOBO – that’s them with Rish and Imran.  (From L to R : Rish, Kinjal, Shagun, Imran)

The launch was covered by NDTV – here’s a small video clip that we’d like to share with you. 

For more insight from an unbiased perspective, check out Thinking Outside the Puri – a post created by Shaunak Mukherjee – who is one of our supporters and truly a creative soul ! 

For more pictures of the launch – check out our Face Book Fan Page

If you’re in South Mumbai – don’t forget to stop by SOBO Central Mall, Motor House, Hughes Road, Chowpatty.  T-shirts between Rs 599 to Rs 799.

The Paani Puri collection is also available on our website www.paanipuriclothing.com ! Don’t forget to add PPC to your wardrobe today !

Thank you once again for all your support ! We wouldn’t be here without you guys !

Pop Goes The Puri

When things go well – they really do go well !!! Rish Oberoi got to  spend a fun-filled day with the team at Mid-Day eating Paani Puri and that has resulted in a fab article titled Pop Goes The Puri by Dhvani Solani published on 27th April 2010

 

Here are the Mid Day Guides Top 3 Paani Puri Picks :)

Thank you all once again for all your support !! The Paani Puri Clothing collection is available online at our website www.paanipuriclothing.com

Eureka .. Why I Enjoy Paani Puri

Our creative head Eureka shares her thoughts with us ... Check out her blog Eureka At Paani Puri when you get a chance :)

Artists need freedom, that is the way we are built. A year back, I was a lost artist, confused, ill confident and unemployed. I could not find a job that fit my profile. However I believe that there is no such thing as coincidence. I met Rishab when he got here, to India that is, and we both knew our careers at the time lacked a certain passion. Work should never be work, we both knew that.

I started designing t shirts for fun for some online t shirt sites, for the heck of it. He happened to see some of these and then "Eureka" :) he had an idea that rocked my world!

In the beginning i was very skeptical about the whole thing, "Paani Puri???? can u actually call a clothing brand that?? was my first ever question to him. We worked on it then, not knowing where this might lead, day in day out, not knowing why or how, it was a calling. We knew we had to do this, though we didn't know why.

Initially we were just testing the entire thing, but his focus and determination greatly influenced and motivated me. Needless to say we made a good team. Like they say, the rest is history!

If a year back, someone would have told me " Your art on a Paani Puri tee will be featured in Verve and Marie Claire magazine, or that it would have 1075 and counting fans on Facebook, i would have be in shock and total denial" This is however a reality, and I am so proud to see this Baby grow.

Why I enjoy Paani Puri? Cause i love it, i wake up to it every single day, i look forward to it, in seeing it grow it has helped me grow as an artist.Its given me freedom, its given me challenges, its given me relationships, its given me energy. I feel so much more confident! There was a time where this would all seem surreal.

I believe God always puts you through the toughest times so when you do reach a checkpoint and look back, you can truly appreciate where you have reached. I do not know where this road is taking us, but i know at the end of it all, it will definitely be an amazing journey. Artists need freedom, that is the way we are built, Paani Puri gives me that freedom, that is why it was built.

The New Flavour Of Clothing

According to FranchiseIndia.com, Paani Puri Clothing is simply an out-of-box creation and has plans to add a new flavour to clothing.  Rish Oberoi was interviewed by Neha Malhotra on January 13th 2010.

It’s A Bolly Spicey Puri !

On 4th January 2010, Paani Puri Clothing was featured  in the very trendy BollySpice.com after a series of Twitter exchanges with Editor-in Chief Stacey Yount.

A few weeks of tweeting around amongst Rish-Stacey and myself, the Skype interview was set-up.  The full interview and source can be found over here.

 

This is the second time Paani Puri Clothing is being featured in BollySpice – the first time was just a small mention when we went Pirate back in October ‘09 – but we here could feel the love bouncing around over at Bollyspice.com

A big shout out to Stacey Yount and the entire team over at BollySpice.com !  Thank you all for your support !  Now that’s what you call a BollySpiceyPuri !

Paani Puri Goes Pirate !

A couple of weeks ago (10th October to be precise) – I (ok I think it’s better to say ‘we’ because the Paani Puri team is a family) … We  were invited by Miss Malini (don’t you know her – she’s the cute RJ from Radio One) to come on air on her new show ‘Pirate Radio’ alongside Imran Khan ! Talk about 2 high energy shocks in one day ! 

So to thank this young lady – we customized some of the packaging to give away on the show and Imran Khan agreed to sign them as well for the lucky winners !  If you don’t believe me check out the picture below – he really did sign them and the packaging was really customized  =)

 

Paani Puri isn’t just about the packaging – and we wanted everyone on the show to really feel the lurve that goes into the making of each t-shirt – so we gave Imran and Malini both t-shirts to wear ….

Miss Malini shared some of the video links with us … and now all of you Paani Puri fans and followers get to check us out LIVE ! 

As you can see – I was a bit nervous (who wouldn’t be – it’s not like I’m used to being in the limelight) but the show went off really well and that’s all that matters =)

Let us know what you guys think ‘cos Paani Puri lurves to hear from you !

For More Snippets from the Show check out :

• Pirate Radio 2.0: MissMalini and Imran Khan plus Paani Puri! (footage)

The (Paani) Puri Cave

The Paani Puri team has been running around like cracked puris trying to make the world a better place and still bring you some of the most creative designs ever ! 

Just in case you were wondering how and where we work … Let me take you for the private tour …

Welcome to what I’d like to call my Paani Puri Cave !

Noooo this isn’t a joke – that’s really where I work from … I live on that couch (it’s also the most comfy couch ever!) – I eat there – and many a night – I have slept there too !

That’s me quite serious at work – there are a lot of Twitter and FaceBook Fans that I have to respond to – it’s my social responsibility to spread the Paani Puri Luuuuuurve !

Whaaaaat ? You didn’t believe I was working ???? Just because I sit on a big fat cozy looking couch ?? Check out the Puri’s on the screen – that ought to remind you that all I’ve got on my mind is Paani Puri ! 

The first Paani Puri T-shirt ! I keep it hanging there on the cupboard (and it covers the TV too so there’s no distractions) so that it’s the first thing I see in the morning when I wake up.  I just want more and more Paani Puri tee’s out there for the world to enjoy !

At the end of a long and productive day – I take a few minutes to just sit back and take a breather … slouching over a laptop all day doesn’t help my back .. and I think its time for me to catch some Zzzz’s !

Now show me some Puri Lurve !

What's The Puri ?

“Paani Puri!? Clothing? A Clothing Company!? Really?!? That’s crazy! silly! and even goofy!

YUP! that is the same reaction we've received every single day since 5:30am on April 20,2009. 5:30am!?!

WHAT?? Yes, at 5:30am Rish Oberoi was watching Batman-The Dark Knight, but could only think to himself, "how amazing would Paani Puri be right now?“

While sitting there in a daze, hoping to somehow find Paani Puri around his house, he began to think how funny, no, how CRAZY!! it would be if “The Joker” was eating Paani Puri!!!

This thought stuck in his mind, and that very same day he went through his phone book to call anyone who could create this image … And

He found her! Wait Wait, before we go on, our designer is actually called EUREKA! (this is the most serious part of the story and not a joke….).

That’s how Paani Puri started; simply "a joke made into a reality."

Welcome to the Crazy World of Paani Puri Clothing !