The New Flavour Of Clothing

According to FranchiseIndia.com, Paani Puri Clothing is simply an out-of-box creation and has plans to add a new flavour to clothing.  Rish Oberoi was interviewed by Neha Malhotra on January 13th 2010.

Street Fashion = Paani Puri

It’s been an exciting few months for us at Paani Puri … November saw us being featured in .. hold your breath now … MARIE CLAIRE INDIA !!!

Yes that’s right – November 2009 Issue on Page 172 !

Have you seen the magazine ? Did you like the featured design ? It’s called FALL ! Keep an eye out for it ;)

My Dazed Puri Discovery

So here’s how it all started a few weeks ago … all on Facebook ! I kept seeing the words ‘pani puri’ and it got me craving to eat some Bombay style chaats !

Translation of ‘paani puri paane ke liey kuch khona padtha hai ..’ To get a ‘pani puri’ then you must give up something (precious / meaningful) to you

I’ve known Sabrina a.k.a. Sabu for a long time and I’ve always associated her and Pani Puri with good memories and crazy cravings !

It came down to a point that I kept seeing Rish’s tweets and FB status updates about Paani Puri and I really did begin to get concerned that maybe he was just obsessing on the food so much .. so I did what any good friend would do .. Pin him down and find out WHY he was going on and on about it …

And that’s the secret folks ! My very good friend – Rish Oberoi – has just launched his own line of very funky out-of-the-box style urban t-shirts called ‘Paani Puri Clothing’ !

You can also catch up dates about Paani Puri on their Twitter page as well as their Face Book Fan Page and the Official Paani Puri Group Page …

Stay tuned for more because we’re about to embark on a journey of how Paani Puri has transformed itself from a chaat style meal to one of the most fashionable and funky urban wear for men & women !

The (Paani) Puri Cave

The Paani Puri team has been running around like cracked puris trying to make the world a better place and still bring you some of the most creative designs ever ! 

Just in case you were wondering how and where we work … Let me take you for the private tour …

Welcome to what I’d like to call my Paani Puri Cave !

Noooo this isn’t a joke – that’s really where I work from … I live on that couch (it’s also the most comfy couch ever!) – I eat there – and many a night – I have slept there too !

That’s me quite serious at work – there are a lot of Twitter and FaceBook Fans that I have to respond to – it’s my social responsibility to spread the Paani Puri Luuuuuurve !

Whaaaaat ? You didn’t believe I was working ???? Just because I sit on a big fat cozy looking couch ?? Check out the Puri’s on the screen – that ought to remind you that all I’ve got on my mind is Paani Puri ! 

The first Paani Puri T-shirt ! I keep it hanging there on the cupboard (and it covers the TV too so there’s no distractions) so that it’s the first thing I see in the morning when I wake up.  I just want more and more Paani Puri tee’s out there for the world to enjoy !

At the end of a long and productive day – I take a few minutes to just sit back and take a breather … slouching over a laptop all day doesn’t help my back .. and I think its time for me to catch some Zzzz’s !

Now show me some Puri Lurve !

What's The Puri ?

“Paani Puri!? Clothing? A Clothing Company!? Really?!? That’s crazy! silly! and even goofy!

YUP! that is the same reaction we've received every single day since 5:30am on April 20,2009. 5:30am!?!

WHAT?? Yes, at 5:30am Rish Oberoi was watching Batman-The Dark Knight, but could only think to himself, "how amazing would Paani Puri be right now?“

While sitting there in a daze, hoping to somehow find Paani Puri around his house, he began to think how funny, no, how CRAZY!! it would be if “The Joker” was eating Paani Puri!!!

This thought stuck in his mind, and that very same day he went through his phone book to call anyone who could create this image … And

He found her! Wait Wait, before we go on, our designer is actually called EUREKA! (this is the most serious part of the story and not a joke….).

That’s how Paani Puri started; simply "a joke made into a reality."

Welcome to the Crazy World of Paani Puri Clothing !

Pani Puri For Dummies

Unless you’re an Indian from India or a person of Indian origin OR just a foodie at heart -here’s a bit of a filler for you

Pani Puri (pronounced ‘pah-ni poo-ree’) or Golgappa ('pronounced ‘goal-gup-pa) is a popular street snack for most Indians.  It’s basically a  round, hollow "puri", fried crisp and filled with a watery mixture of tamarind, chili, chaat masala, potato, onion and chickpeas.  It is bite size and enough to pop in the mouth (unless you have a REALLY small mouth!).

The term golgappa refers to the fact that crisp sphere ("gol") is placed in the mouth and eaten ("gappa") at one time, without biting. Pani comes from the Hindi word for water and puri (or poori), an Indian bread made by frying dough in oil.

At this point you must be wondering what’s with the description about Pani Puris ?

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Errrmmm … didn’t you read the title ? This is a post on Pani Puri for Dummies !  

I’ve got some serious Pani Puri cravings at this point and can’t wait to get my hands on some right now ! it’s 00:30 and that’s right – I want a Pani Puri NOW !!!

But there’s more to the story – so keep reading to discover the secret behind my obsession with Pani Puri :P