Eureka .. Why I Enjoy Paani Puri

Our creative head Eureka shares her thoughts with us ... Check out her blog Eureka At Paani Puri when you get a chance :)

Artists need freedom, that is the way we are built. A year back, I was a lost artist, confused, ill confident and unemployed. I could not find a job that fit my profile. However I believe that there is no such thing as coincidence. I met Rishab when he got here, to India that is, and we both knew our careers at the time lacked a certain passion. Work should never be work, we both knew that.

I started designing t shirts for fun for some online t shirt sites, for the heck of it. He happened to see some of these and then "Eureka" :) he had an idea that rocked my world!

In the beginning i was very skeptical about the whole thing, "Paani Puri???? can u actually call a clothing brand that?? was my first ever question to him. We worked on it then, not knowing where this might lead, day in day out, not knowing why or how, it was a calling. We knew we had to do this, though we didn't know why.

Initially we were just testing the entire thing, but his focus and determination greatly influenced and motivated me. Needless to say we made a good team. Like they say, the rest is history!

If a year back, someone would have told me " Your art on a Paani Puri tee will be featured in Verve and Marie Claire magazine, or that it would have 1075 and counting fans on Facebook, i would have be in shock and total denial" This is however a reality, and I am so proud to see this Baby grow.

Why I enjoy Paani Puri? Cause i love it, i wake up to it every single day, i look forward to it, in seeing it grow it has helped me grow as an artist.Its given me freedom, its given me challenges, its given me relationships, its given me energy. I feel so much more confident! There was a time where this would all seem surreal.

I believe God always puts you through the toughest times so when you do reach a checkpoint and look back, you can truly appreciate where you have reached. I do not know where this road is taking us, but i know at the end of it all, it will definitely be an amazing journey. Artists need freedom, that is the way we are built, Paani Puri gives me that freedom, that is why it was built.

Street Fashion = Paani Puri

It’s been an exciting few months for us at Paani Puri … November saw us being featured in .. hold your breath now … MARIE CLAIRE INDIA !!!

Yes that’s right – November 2009 Issue on Page 172 !

Have you seen the magazine ? Did you like the featured design ? It’s called FALL ! Keep an eye out for it ;)

The (Paani) Puri Cave

The Paani Puri team has been running around like cracked puris trying to make the world a better place and still bring you some of the most creative designs ever ! 

Just in case you were wondering how and where we work … Let me take you for the private tour …

Welcome to what I’d like to call my Paani Puri Cave !

Noooo this isn’t a joke – that’s really where I work from … I live on that couch (it’s also the most comfy couch ever!) – I eat there – and many a night – I have slept there too !

That’s me quite serious at work – there are a lot of Twitter and FaceBook Fans that I have to respond to – it’s my social responsibility to spread the Paani Puri Luuuuuurve !

Whaaaaat ? You didn’t believe I was working ???? Just because I sit on a big fat cozy looking couch ?? Check out the Puri’s on the screen – that ought to remind you that all I’ve got on my mind is Paani Puri ! 

The first Paani Puri T-shirt ! I keep it hanging there on the cupboard (and it covers the TV too so there’s no distractions) so that it’s the first thing I see in the morning when I wake up.  I just want more and more Paani Puri tee’s out there for the world to enjoy !

At the end of a long and productive day – I take a few minutes to just sit back and take a breather … slouching over a laptop all day doesn’t help my back .. and I think its time for me to catch some Zzzz’s !

Now show me some Puri Lurve !

What's The Puri ?

“Paani Puri!? Clothing? A Clothing Company!? Really?!? That’s crazy! silly! and even goofy!

YUP! that is the same reaction we've received every single day since 5:30am on April 20,2009. 5:30am!?!

WHAT?? Yes, at 5:30am Rish Oberoi was watching Batman-The Dark Knight, but could only think to himself, "how amazing would Paani Puri be right now?“

While sitting there in a daze, hoping to somehow find Paani Puri around his house, he began to think how funny, no, how CRAZY!! it would be if “The Joker” was eating Paani Puri!!!

This thought stuck in his mind, and that very same day he went through his phone book to call anyone who could create this image … And

He found her! Wait Wait, before we go on, our designer is actually called EUREKA! (this is the most serious part of the story and not a joke….).

That’s how Paani Puri started; simply "a joke made into a reality."

Welcome to the Crazy World of Paani Puri Clothing !