Tuesday, April 27, 2010

Paani Puri launches in SOBO Mumbai

After months of anticipation – on 22nd April 2010 – the Paani Puri family saw the first collection of Paani Puri Clothing being launched at SOBO Mall in Tardeo.


We would like to thank actor Imran Khan and his fiancĂ© Avantika for taking the time to come and attend the launch !  Despite his busy schedule Imran showed Paani Puri much love and support ! 

Designer Rish Oberoi, Kinjal Parikh and Shagun Shah of SOBO with Imran Khan

We’d also like to thank Shagun Shah and Kinjal Parikh of SOBO – that’s them with Rish and Imran.  (From L to R : Rish, Kinjal, Shagun, Imran)

The launch was covered by NDTV – here’s a small video clip that we’d like to share with you. 

For more insight from an unbiased perspective, check out Thinking Outside the Puri – a post created by Shaunak Mukherjee – who is one of our supporters and truly a creative soul ! 

For more pictures of the launch – check out our Face Book Fan Page

If you’re in South Mumbai – don’t forget to stop by SOBO Central Mall, Motor House, Hughes Road, Chowpatty.  T-shirts between Rs 599 to Rs 799.

The Paani Puri collection is also available on our website www.paanipuriclothing.com ! Don’t forget to add PPC to your wardrobe today !

Thank you once again for all your support ! We wouldn’t be here without you guys !

Pop Goes The Puri

mdlogoWhen things go well – they really do go well !!! Rish Oberoi got to  spend a fun-filled day with the team at Mid-Day eating Paani Puri and that has resulted in a fab article titled Pop Goes The Puri by Dhvani Solani published on 27th April 2010


mid day 27.4.10

Here are the Mid Day Guides Top 3 Paani Puri Picks :)

mid day guide

joker mid day

Thank you all once again for all your support !! The Paani Puri Clothing collection is available online at our website www.paanipuriclothing.com

Wednesday, April 7, 2010


You're not the only one thinking that... I am too! Since April 20, 2009, I have dreamt each day that I could proudly say that the Paani Puri Online Store is open.

After 36 hours of non-stop work on the final details, barely any sleep, and watching people code on their computers, I can proudly say we are open!

These are our first 5 designs so you can get a feel of what's to come next. Every few days we will release more and as always, we will keep you posted on what's going on.

We believe that life should be FULL of SURPRISES! Well, there are some on the site... the hint is: "Side Image."

We at Paani Puri value what you have to say. So, please send us your thoughts about the site, questions, or anything else to PPC@paanipuriclothing.com. We would LOVE to hear from you, because at the end of the day, it's YOU who makes us want to keep on going!

We are especially excited to hear about the special packaging the T-shirts are delivered in, the softness of the fabric, and the fit. So, please let us know what you think!

Thanking you from the bottom of our Paani Puri Hearts,
The Paani Puri Clothing Team.

Thursday, April 1, 2010

I am steady treading water trying to reach the shore” Drake, a very promising up and coming hip-hop artist, said in his new hit single, “Successful”

The journey of starting a company from
scratch, in a country you are unfamiliar with is one of the most rewarding, challenging, and enriching experiences of my life. Although I am grateful for all the things I learn't while growing up in the United States, I have to thank India for letting me live my dream and accomplish my goals after moving here 1.5 years ago. I have fallen deeply in love with this country, and more so this vibrant city, Bombay.

The biggest thanks goes out to you – the people reading this. I thank all of you for having wished for nothing but the success of Paani Puri, and I hope that you continue to do so. Thank you for all the warm wishes and the tremendous amount of faith in me and my dream. I also want to take this time to thank the select following people for all their support and love:

§ My Parents–Mama and Papa O

§ Akshay Oberoi

§ Burfi Oberoi

§ Jyothi Vynatheya

§ Eureka Alphonso

§ Neel Chabbria

§ Karan Talwar

§ Anoop George

§ Imran Khan

§ Natasha Singh

§ Miss Malini

§ Manish Malhotra

§ Avantika Malik

§ Wasim Khan

§ RJ JeetuRaj

§ Raju

§ A.R. Murgadas

§ Harris Jayaraj

§ Meet Brothers

§ The Rajshri Family

§ Vipual Shah

§ DVR Printings-Mohit and Meenakshi Makker

§ Cross Hair Communications

§ Yogsh Rijhwani

§ Suyash Shetty

§ Sushant Kamble

§ AKA Events

§ All the awesome article writers!! You know who you are !!!

We hope to grow in front of your eyes and to continue making you proud. We have worked hard to make this dream a reality and we hope we don’t fall short of your expectations. Things we pride ourselves on: the creativity behind all of our t-shirts, the fit and fabric quality - which has been worked on to compete with internationally acclaimed brands, and especially our customized packaging.

Please take a moment to watch our commercial, which we can only air online due to a lack of monetary resources (remember, we are still just a start-up and have very little money). Also make sure to browse through our complete site to see our media coverage, our celebrity support, and of course Paani Puri Madness…….Think Outside the Puri….

We got featured on CNN go!

We are thrilled to be featured on CNN, and not only that, we are featured alongside some of the biggest names in the india tee biz! we are really looking forward to launching very very soon, so you guys will be updated asap on that. Thanks once again for all your support and remember food is a mood!!!!

Sunday, February 28, 2010

Tee-ing Off In Style

verve That’s the latest headlines to be associated with Paani Puri Clothing courtesy none other than the trendy VerveOnline.  The article was published in January 2010 and authored by Supriya Nair and Sohiny Das.

ppc teeing off in style


Eureka .. Why I Enjoy Paani Puri

Our creative head Eureka shares her thoughts with us ... Check out her blog Eureka At Paani Puri when you get a chance :)
Artists need freedom, that is the way we are built. A year back, I was a lost artist, confused, ill confident and unemployed. I could not find a job that fit my profile. However I believe that there is no such thing as coincidence. I met Rishab when he got here, to India that is, and we both knew our careers at the time lacked a certain passion. Work should never be work, we both knew that.

I started designing t shirts for fun for some online t shirt sites, for the heck of it. He happened to see some of these and then "Eureka" :) he had an idea that rocked my world!

In the beginning i was very skeptical about the whole thing, "Paani Puri???? can u actually call a clothing brand that?? was my first ever question to him. We worked on it then, not knowing where this might lead, day in day out, not knowing why or how, it was a calling. We knew we had to do this, though we didn't know why.

Initially we were just testing the entire thing, but his focus and determination greatly influenced and motivated me. Needless to say we made a good team. Like they say, the rest is history!

If a year back, someone would have told me " Your art on a Paani Puri tee will be featured in Verve and Marie Claire magazine, or that it would have 1075 and counting fans on Facebook, i would have be in shock and total denial" This is however a reality, and I am so proud to see this Baby grow.

Why I enjoy Paani Puri? Cause i love it, i wake up to it every single day, i look forward to it, in seeing it grow it has helped me grow as an artist.Its given me freedom, its given me challenges, its given me relationships, its given me energy. I feel so much more confident! There was a time where this would all seem surreal.

I believe God always puts you through the toughest times so when you do reach a checkpoint and look back, you can truly appreciate where you have reached. I do not know where this road is taking us, but i know at the end of it all, it will definitely be an amazing journey. Artists need freedom, that is the way we are built, Paani Puri gives me that freedom, that is why it was built.

Monday, January 25, 2010

The New Flavour Of Clothing

According to FranchiseIndia.com, Paani Puri Clothing is simply an out-of-box creation and has plans to add a new flavour to clothing.  Rish Oberoi was interviewed by Neha Malhotra on January 13th 2010.

Franchise India copy

It’s A Bolly Spicey Puri !

On 4th January 2010, Paani Puri Clothing was featured  in the very trendy BollySpice.com after a series of Twitter exchanges with Editor-in Chief Stacey Yount.

A few weeks of tweeting around amongst Rish-Stacey and myself, the Skype interview was set-up.  The full interview and source can be found over here.

PPC Bollyspice copy 

This is the second time Paani Puri Clothing is being featured in BollySpice – the first time was just a small mention when we went Pirate back in October ‘09 – but we here could feel the love bouncing around over at Bollyspice.com

A big shout out to Stacey Yount and the entire team over at BollySpice.com !  Thank you all for your support !  Now that’s what you call a BollySpiceyPuri !


If-Lost-Return-to... T-shirts

Brown Paper Bag is made of up of the Secret Scouters of cool ! They pick up on new trends and let Mumbai know what’s hot & happening over the weekends .. all served in a brown paper bag !

It was a pleasant surprise to find Paani Puri featured in Brown Paper Bag a few weeks ago on 17th December ‘09. 

Brown Paper Bag.jpg

The source of the article can be found over at http://www.bpbweekend.com/shop/if-lost-return-to-t-shirts

Street Fashion = Paani Puri

It’s been an exciting few months for us at Paani Puri … November saw us being featured in .. hold your breath now … MARIE CLAIRE INDIA !!!

Yes that’s right – November 2009 Issue on Page 172 !

Have you seen the magazine ? Did you like the featured design ? It’s called FALL ! Keep an eye out for it ;)

marie claire p172 nov 09

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